Driving Member Engagement Through Mobile: A Step-by-Step Guide
Identify where, when and how mobile can deliver a better overall experience for your members.
As more and more people access the web from their mobile devices — it’s time to rethink the role of mobile in your membership engagement strategy.
In this whitepaper, we’ll explore the incredibly powerful shift towards mobile communications, what this means for members’ expectations, and introduce an easy, step-by-step plan to maximize the use of mobile for your association.
Key sections include:
- Where mobile can drive engagement at critical points in your member’s journey
- The impact of mobile usage on members needs and expectations for service delivery
- The key difference between a mobile strategy vs. a mobile website
- Expert tips for building a member-centric view of your association experience
- New frameworks for achieving across the board consensus for your mobile strategy