Length: 45 min + 15min Q&A


Join us for this recorded webinar that will explore best-in-class sponsorship techniques, and teach you how to grow your sponsorship revenue amid shrinking budgets and increased competition.

We'll examine the relationship between sponsors, properties, and the event guest; explore strategies to increase sponsorship sales, improve activations onsite and build repeat sponsorships year-over-year.

In this recorded webinar you'll learn:

  • The foundation of relationship sales and how to find and approach sponsors
  • Best practices in the sponsorship sales approach and how to use negotiation to maximize your revenue
  • What benefits are valuable to sponsors and how to deliver them at low cost
  • Creative sponsorship activations – before, onsite and post-event
  • How to give your sponsors what they need to justify coming back next year

Heather Sharpe
Event Producer Sherpa Group Events Inc.
Instructor Centre for Arts & Technology Okanagan
Member & Speaker MPI 

Heather Sharpe is a multi-award-winning Event Producer with numerous years of experience leading corporate and community strategic initiatives. Heather has twice produced the largest public event in Britich Columbia (Honda Celebration of Light 2014 & 2015) as well as the largest New Year's Eve event in Canada (Vancouver 2015). She has also managed corporate sponsorships for TELUS and sold sponsorship packages across all types of events.

As “The Event Coach” and an independent Event Producer operating Sherpa Group Events Inc. Heather serves clients around the Okanagan, Vancouver area and helps elevate their event design, sponsorship revenue and guest satisfaction with either full event management services or scalable support and advice for community teams.

Heather is an Instructor for the Event Management and Promotions program at the Centre for Arts and Technology Okanagan, a member of Meeting Professionals International, and regularly speaks to event industry organizations

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